With everything going digital, how well are small businesses coping?
In short, businesses that have a web presence perform better than those that don’t. It seems that in this day and age, even the smallest of businesses could benefit from websites. How?
Here are 5 reasons why small businesses need websites!
1. Consumers Expect Web Presence
Even businesses that do have websites can still leave bad impressions on web consumers. Think about when you have come across outdated websites… Old design and layout. Poor use of colors and font. Spelling errors. The whole nine yards of a bad website. You probably click away every time you encounter one of these ancient sites. And unfortunately, a lot of small business owners succumb to this because they don’t have the skills nor the time to design a functional website.
Luckily, developers such as us can help businesses look both legitimate and professional. In the digital era, this is a wise and a practically necessary investment for both big and small businesses alike.
2. Brand Development
When people think of branding, they usually think about a logo. It’s true that a logo is a big part of a company’s image. But it’s so much more than that. A brand is the entity of a business. It’s what comes – and stays – alive in the minds of consumers. It not only makes a business recognizable from the rest. It’s the personality that consumers come to know and trust.
3. To be truly competitive
All your competitors most likely already have an established online stronghold. This includes having a modern-looking website, an active presence on suitable social media platforms (Twitter, Instagram, and even YouTube), and a local business listing on Google My Business. If you think about it, not having a business website raises questions in the eyes of consumers. Are you a technological Luddite? Does your business not care enough to build one? Or are you so cash-strapped that you can’t even afford a website? All the things you don’t want people thinking about your business. And it is worth mentioning again that with all the countless choices they have nowadays, your average customer is extremely impatient.
Simply put, you are losing a huge chunk of revenue to your competitors if you don’t have a decent digital presence.
With websites, small business owners are at the wheel. They can drive and control what people see and how they’re perceived. There is also a lot of data available on a website. It’s easy to see where your audience logs in from, at what time, and what they searched for to get there. This is powerful for small business owners. There’s less guesswork and more concrete evidence on people’s behavior and thought patterns. Website owners can see how long their audience stays logged onto a page. They can see which keywords they searched for. They can also see which sites they go to after theirs. Social media and discussion forums have also made it easier to understand audiences. Business owners can then target their audience with engaging and well-researched content
Understanding Why Small Businesses Need Websites
29% of small businesses still don’t have a website. That’s more than a quarter of small businesses still left in the dark, unable to compete and get the recognition they deserve! Do you own a small business?
Are you part of the 29% that still doesn’t have a web presence? Don’t let your business stay in the dark another day! Get your website up and running today.